intent

Understanding & Fulfilling Search Intent - Whiteboard Friday

Understanding & Fulfilling Search Intent – Whiteboard Friday

Google houses the world’s information, and it’s their goal to serve the best answers to searchers’ questions. That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent? In this brand-new Whiteboard Friday, Britney Muller shares everything …

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Search Intent: A great way to optimize your website | Marketing Matters

Search Intent: A great way to optimize your website | Marketing Matters

That’s why we believe it’s essential to understand one component that can help further improve your data collection to get high ranks on search engines — that is, search intent. Search intent is the reason why people search for a specific service, product, answer, etc. It gives you and your company additional insight into a …

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Google’s John Mueller on intent research vs keyword research for 2020

Frédéric Dubut of Bing told us that SEOs should focus on intent research over keyword research in 2020. “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice,” he said in a short video he made for us at SMX East in November. Keyword research …

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Using contact-level intent monitoring to close 3 critical performance gaps in ABM

Using contact-level intent monitoring to close 3 critical performance gaps in ABM

At the same time that the concept of customer experience seems to be attracting more and more thought leadership press, the stark reality is that in many B2B companies, three critical revenue-maximization efforts remain demonstrably sub-optimized. For ABM practitioners, closing these performance gaps promises to deliver additional improvements to the bottom line. Part of the …

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Brand Awareness: Winning the Long Game with Intent Data

Every business leader has aspirations for sky-high brand awareness. Being top of mind for customers and prospects alike and generating revenue from word of mouth—it’s the holy grail of marketing. But building brand awareness has become a taboo topic for marketers in conversations with business leaders. Despite the desire for greater brand awareness, the ambiguous …

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