As a curious marketer, you’ve likely stumbled upon at least a few articles highlighting how businesses, large and small, are deploying first- and third-party intent data in tandem to identify and target ideal customers. And though intent data is one of the buzziest buzzwords in the B2B marketing industry today, only 25% of businesses are […]
Intent Data Maximizes Marketing Budgets and Enhances Sales Performance Read More »
We need to be focused on what people are looking for and why we’re creating that content. Please visit Search Engine Land for the full article. Source link
‘Intent’ should be every marketer’s #1 obsession Read More »
Google’s ranking algorithm might remain a mystery, but it’s always surprising to me that all marketers don’t rally around the same important concept as the most crucial of all: intent. By “intent,” I mean both user intent and what I call “creation intent.” That is, we should always be focused on what people are looking
‘Intent’ should be every marketer’s #1 obsession Read More »
Developing an understanding of search intent is an important stepping stone towards achieving SEO success. Capitalising on the popularity of search engines is all about matching the needs of searchers with the products and services you provide, so your content should be optimised accordingly. Provided to us by the SEO experts at Champions Digital, this
My original plan was to cover this topic: “How to Build a Bot to Automate your Mindless Tasks using Python and BigQuery”. I made some slight course changes, but hopefully, the original intention remains the same! The inspiration for this article comes from this tweet from JR Oakes. 🙂 I think I just have the
More Automated Intent Classification Using Deep Learning Read More »
“If you build it, they will come.” Wouldn’t it be nice if life were that easy for B2B companies? Building a great product is only part of the battle. You know that there’s a lot more you have to do if you want to stand out among your competition. Unfortunately, there’s consensus among marketers that
Solving 3 Brand Awareness Challenges with Intent Data Read More »
Search engines are getting smarter every day. Combine that with the fact that your competitors are creating more content than ever and you have a recipe for search engine optimization (SEO) disaster. The problem is that SEO is all too often boiled down to keyword research and content creation. We’ve come a long way from
If you’re struggling to rank pages, despite your best keyword optimization efforts, it’s time to change how you view content.
Why Understanding User Intent Is Critical (+Examples) Read More »
Posted by TheMozTeam In August 2017, a Think With Google piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and neighborhoods — from their local queries as well. Since we can’t always rely on searchers to state when
SEO Whitepaper: How Distance and Intent Shape a Local Pack Read More »
By Marketing Tech Outlook | Wednesday, June 12, 2019 FREMONT, CA: If SEO is the practice of getting a website higher in search results and search intent SEO is the method of optimizing the content to match the most common commercial intents associated with your target keywords. Businesses should be in front of the customers
