Thursday 5 March 2020, 7:00 am Status Quo Humpty Dumpty opens a new shop, Humpty Dumpty market-researches all props. But all the great STM and forecasting methodologies, Could not save Humpty from losing the monies. This rather lame limerick encapsulates the dilemma of the marketer trying to grow business through new products. As per […]
From Intention to Purchase to Actioning the Purchase Read More »
When Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad platform. I saw it as a move that would reshape the landscape of advertising as we know it. On Friday, Ycor, parent company of leading European tech and data
What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry – Adweek Read More »
To scale or not to scale? When is the right time to take a step up and bust through that glass ceiling with your business? Is getting better preferable to getting bigger? In this episode we are talking about growing with intention. The topic of this conversation was sparked by a question about scaling in
How to Grow With Intention & Avoid Growth for Growth’s Sake (FS290) Read More »
rvlsoft / Shutterstock.com During a 45-minute livestream yesterday, Twitter CEO Jack Dorsey addressed a number of safety-abuse and misinformation issues currently plaguing the site. He was joined by three other Twitter executives: David Gasca, head of product health; Vijaya Gadde, head of legal, policy and trust and safety; and Del Harvey, head of trust and
Twitter’s Jack Dorsey says the platform’s intention is to open verification to everyone Read More »
