Chart of the Day: Number of Facebook interactions per post Mastering social media is an art that almost all of B2B and B2C companies need to learn. There is a tightrope of factors that are easy to fall off of and businesses need to make sure that all of them are in play. The type […]
AI, in a marketing context, is a form of optimization (designed to optimize marketing tasks, tools, and communications). It’s on the verge of transforming our roles and is spurring a revolution to our entire industry Have you ever received a marketing communication from a brand that seemed as if it knew you almost too well
What does a good customer experience look like at your company? What does good customer service look like? Ask everyone on your team and listen to the answers. Will they be the same, or different? It will be interesting to see if your team recognizes the difference between experience and service. Many people don’t understand
Your Brand is Defined by the Sum of All Your Customer Interactions Read More »
In a recent post, marketing expert Mark Schaefer highlighted an important trend which is probably getting far less coverage than it should. Schaefer actually took it a step further than that: “I think this graph represents one of the most significant trends in the recent history of marketing … and yet there is relatively little
Social Media Interactions are Changing – Here’s Why That’s Important Read More »
Social Media Essentials: Catch up on the top news in social media this week LinkedIn boosts its messaging with pre-written, AI based interactions LinkedIn unveiled a new smart reply feature in its messaging app, which gives users prompts with different phrases to use while they are chatting to keep the conversation going. For example, you may see generic
Facebook continues to work on building out its Messenger business options – Messenger chief David Marcus recently noted that he remains confident Messenger will be a ‘game changer’ for digital transactions. And while not everyone’s as enthusiastic as Marcus is, and Messenger Bots, in particular, haven’t resonated as Facebook would like, there’s still plenty of
Facebook’s Adding New Messenger Tags to Boost the Utility of Business Interactions Read More »
