Interest

Digital Element launches the ‘first IP-to-Point of Interest’ database

A-From MTT, Channel: Martech: Analytics & Data /

Graphic by Digital Element. (Click to enlarge.) Location data is most useful when it can tell advertisers the proximity of physical locations to potential customers. To better accomplish that task, geo-location data provider Digital Element is out with its new NetAcuity Point of Interest (POI) database. The Atlanta-based company says this is the first such […]

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Sarika Ameerichetty of Oracle: Interest in Integrating Business Apps with Voice Platforms Like Alexa Is Growing

Interviews, SEO BLOG /

Earlier this week I attended Oracle Media Day, an event the company puts on for press and independent analysts to give them a glimpse at what the company is focused on currently.  And as part of the day, live demos with hot technologies like augmented reality, drones and blockchain showcased new customer experiences that are

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Teens Lose Interest in Facebook, Customers Gripe About Chatbots – Small Business Trends

SEO BLOG, Small Business News /

Top news this week revolved around trends impacting two of the most important tools around these days for business. A new study found that Facebook’s hold on the younger online generations is loose, at best. This is something to consider for your future marketing efforts. Speaking of the future … chatbots are more accessible for

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What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land

About Marketing Land, Channel: CMO Zone, Marketing Strategies Column, Most Popular Stories, SEO BLOG /

If you’re here for strategic social media insights, you’re definitely not alone, as the bulk of the most-read columns of 2017 touched on social media marketing topics. From LinkedIn’s Matched Audiences to Facebook algorithm hacks to selling on social media and creating compelling content, these columns explored both time-tested tips and new products and techniques.

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Should You be Using Interest Tagging on Facebook?

SEO BLOG /

When Facebook replaced its old Interest Targeting feature with Audience Optimisation in 2016, there was plenty of speculation about whether the new feature would improve on the limitations of its unpopular predecessor. After the release of Preferred Audience Optimisation, Facebook announced to publishers that the new interest tags “do not limit reach.” Moreover, the social network, which

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Taykey unveils free version of its real-time audience data tool for interest targeting

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

This week, audience data platform Taykey is launching a free version of its Intelligence tool. Previously, the tool had been available as a monthly subscription. The free version offers real-time data about consumer activities on websites and social networks, although users must choose from Taykey’s predefined commonly used audiences — such as “tech enthusiasts” or

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hack sales funnel facebook interest behavior targeting

Hack Your Sales Funnel with Facebook Interest & Behavior Targeting

SEO BLOG /

Did you know Facebook is the perfect platform for acquiring and nurturing new prospects, while also engaging your existing customers? It’s true. The ideal strategic approach to advertising on Facebook is simple: Identify prospects using advanced targeting methods (like interests and behavior) Nurture website visitors and custom audiences using remarketing Build lookalike audiences based on

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