interests

Tip Of The Week: Target Customers Based on Their Behaviors & Interests With Tags

Tip Of The Week: Target Customers Based on Their Behaviors & Interests With Tags

“The money is in the list.” How many times have you heard that thrown around? More than a few times, I’m sure.  Yes, it’s true. There’s potential for high ROI from your email list.  But the deeper truth to that statement is there’s usually more money in a list that’s properly segmented according to interest …

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Bombora now shows clients online content interests that led to a purchase

Bombora provides B2B marketers with data about which companies are ready to buy their products. They develop those insights by tracking the content interests of personnel at the target companies, such as when they download a white paper on servers and then visit a web page about servers. On Monday, the New York City-based firm …

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Catering to Your Audience’s Interests Through Tangential Content

Whether you’re the type of person to binge watch eight episodes of reality TV or the type to stand in line for eight hours for the new iPhone release, we all have strong personal interests that make us who we are. These interests and personality traits also manifest themselves through our online activity and digital …

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