Nov 24 2018 – Optimisation – accuracast Businesses that serve customers from many countries usually have specific sites for each international audience group. Optimising each local site to get more traffic through higher organic ranking in search engine results requires a considerable degree of technical SEO expertise. While the basic tenets of search engine optimisation […]
Building and running a well-oiled website doesn’t come cheap. Having multiple global websites could cost you loads of $$$. How can you possibly manage and optimize all these websites!? Before you pull out all your hair, read these five cost-saving tips for international search engine optimization. 1. Website Design & Optimization Costs The biggest cost
While content is indeed king, how we display that content on our websites is critical for ranking and robust traffic. This is where responsive web design, or RWD, takes over. People are mobile – just like the devices they use to search for information, products, and services. This is, of course due to the massive
7 Steps to Responsive Web Design | Level343 International SEO & Marketing Read More »
This week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from wire fraud and computer intrusion to aggravated identity theft and money laundering. The news is the latest chapter in a multi-year investigation of ad fraud botnets initiated by ad fraud security firm WhiteOps in 2016. Botnets
Feds take down international hacker ring that cost advertisers millions Read More »
As a blogger or vlogger you might find certain niche ideas are already covered before you think of them. Grr! Popular niches get saturated – it’s a natural cause & effect of the popularity of blogging. But what if other countries who speak your language still need that niche topic or idea!? By simply tailoring
How To Create International Blog Content & Help New Audiences Read More »
When Pampers first began selling its diapers in Japan, sales flopped miserably. It wasn’t because the Japanese don’t use diapers. It was because Japanese consumers were confused by the packaging, which was an image of a stork delivering a baby. Because the story of babies being delivered by storks doesn’t exist in Japanese culture, consumers
Best Practices for Localizing an International Inbound Marketing Campaign Read More »
While local marketing is effective, international marketing has its proper place in the scheme of things. For instance, it opens up additional doors for your business on the world stage and creates numerous opportunities by expanding market share and customer base. The final result is the creation of invaluable relationships with new businesses and consumers.
Building an International Marketing Roadmap to Success Read More »
Exporting is nothing new, but overseas markets continue to present opportunities for companies to grow Advances in technology, internet communications and travel, mean we understand cultures and countries better than ever; making trading outside of your domestic market one of the most accessible strategic options available to businesses today. Let’s face it: twenty-first century business
7 key ways to find new international customers using Account-Based Marketing (ABM) Read More »
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International brands have their work cut out for them. Building a consistent brand experience across multiple continents and to audiences that speak different languages is no easy task, and the process of translating individual pages from one language to another is time consuming and resource intensive. Unfortunately, much of this work can go to waste
On-site SEO for international brands, do’s and don’ts Read More »
