intervention

The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]

The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]

I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast, have a featured snippet as a SERP feature. The project …

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HR Automation- A Reduced Human Intervention

Feb 26, 2019 Posted by Ranu Lohiya in Uncategorized | 22 comments In today’s competitive world, every organizational function is dependent on technology and HR is no exception to this. Managers are moving towards better ideas and ways to enhance productivity of human resource in the organization. Decisions are now being taken more strategically. HR …

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How Marketing can be more effective with Technology Intervention |

When it comes to company roadmaps for marketing, part of the journey to engage with customers still relies on the art of marketing. In reality, it’s still emotions and human connections that drive much of the impact marketing efforts have on an audience. Yet, marketing needs technology to reach the right audience at the right …

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Guilty of These Content Marketing Bad Habits? Time for an Intervention [Podcast]

Are you sick and tired of spinning your social wheels in the content marketing engine, feeling as if you’re creating, creating, creating loads and mounds of content yet getting nowhere?  Have you ever thought that maybe you have lost your mojo? Maybe you’ve been shot down one too many times, maybe you’re falling to some …

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mad data scientist ss 1920

An intervention on marketing’s dysfunctional relationship with data

As the relationship between human marketers and marketing data evolves from casual dating into something a little more serious, many are beginning to feel the growing pains. Sometimes the data tells us thing we don’t want to hear, or worse yet, can’t understand. Sometimes we ask the data to answer questions it can’t. And sometimes …

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