introduction

Google Analytics: Introduction to Cross-device Reporting

There has been a seismic shift in website traffic in the past several years, from desktop to mobile. Thus gaining insights into mobile shopping behavior is essential for ecommerce merchants. Google Analytics has rolled out the beta version of cross-device reporting to inform merchants of how their shoppers are interacting via multiple devices. Cross-device Reporting […]

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An Introduction To All The Best WordPress eCommerce Plugins for 2019

Home / eCommerce / A Detailed Introduction to the Best WordPress eCommerce Plugins (2019) By Colin Newcomer Last updated: September 30, 2019 The internet is the perfect vehicle for connecting hungry buyers with passionate sellers. If you can find (or create) the right products, you can make a good living by selling them online —

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Feedforward Neural Networks: A Simple Introduction

Modern machine translation, search engines, mobile applications, and computer assistants are all equipped with deep learning technology. There are many classic machine learning algorithms and statistical algorithms which can be applied to data. By mimicking the human brain, deep learning models can work wonders when it comes to finding and creating patters from data. As

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An Introduction to RPA, and tools like uipath, blue prism, automaton anywhere

326 Views | Read Time 6 minutes | RPA technology caters to specific needs of an organization like IT support and management, clerical process automation, simplifying audit emulations, etc. These tools can easily integrate with system APIs and help in data augmentation. Learn more about this AI-enabled RPA software, its tools, and applications in the

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An introduction to direct-to-consumer brands and their marketing – Econsultancy

Direct-to-consumer (D2C) brands sell their products directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen. In the past decade or so, we’ve seen a swathe of successful digital-first DTC brands make their mark. From Dollar Shave Club to Glossier – DTC has become synonymous with success. But why is this

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Introduction to Search Ads 360 and Display & Video 360

What are Search Ads 360 and Display & Video 360? After Google rebranded its suite of DoubleClick digital marketing products, this has been a common point of confusion. Back in the day SA 360 used to be called Doubleclick Search, and DV 360 was called Doubleclick Bid Manager. Read more about the major rebranding announcements

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