Does your refined knowledge about your target customer really beat Facebook’s? It’s probably worth a revisit. Read more at PPCHero.com Source link
Facebook Targeting: Lookalikes vs. Your Intuition Read More »
SAN FRANCISCO–(BUSINESS WIRE)–Jul 11, 2019– Node unveils its invention of Artificial Intuition, democratizing the world’s most advanced automated machine learning technology. Node’s new platform uses cutting edge AI to enable businesses to rapidly deploy and scale product features that allow their customers to drive transformational outcomes across sales, marketing, recruiting, investing, and more. Node’s revolutionary
SAN FRANCISCO–(BUSINESS WIRE)–Jul 11, 2019– Node unveils its invention of Artificial Intuition, democratizing the world’s most advanced automated machine learning technology. Node’s new platform uses cutting edge AI to enable businesses to rapidly deploy and scale product features that allow their customers to drive transformational outcomes across sales, marketing, recruiting, investing, and more. Node’s revolutionary
Jay Acunzo is a rare beast. In a world full of marketers addicted to quick wins, no-brainer hacks and next-big-things, he’s the oddball who pauses to consider what’s really going on here. To advocate for the slow game. Against an endless parade of ego-pumped pseudo-gurus peddling magical formulas, he’s the guy with the awkward questions,
Intuition beats best practice: An Interview with Jay Acunzo Read More »
My first step in setting up a new AdWords campaign is to test the ad copy. AdWords has long recommended running three or more ads in each ad group. It’s an industry practice to test new messaging. The most common protocol for testing ad copy in a single ad group follows the following pattern. Write
Testing Pay-per-click Ad Copy Requires Human Intuition Read More »
Is marketing an art or science? Less than five years ago most CEOs would have classified marketing as a creative industry, requiring intuition, imagination, and talent, just 5% would have mentioned big data as the core of their success. These statistics are rapidly changing in favor of a data-driven approach, showing that over 60% of
5 Reasons for Replacing Intuition with Data in Marketing Read More »
