Google is making system updates to fight invalid traffic and suspicious activity on its ad networks, the company announced Wednesday. It will also give AdSense and AdMob publishers more information when ad serving is restricted as a result of these new measures. New risk prediction models. Google said this launch incorporates new machine learning models […]
Google’s John Mueller recently provided some guidance with regards to invalid URLs on a website. An invalid URL should return a 404 error so it’s clear to Google that the URL does not belong to a particular site. A 5XX error doesn’t send that kind of signal. Mueller offered this information on Twitter in response
Google: Invalid URLs Should Return 404s, not 5XX Server Errors Read More »
Digital advertising fraud from invalid traffic was reduced by more than 84 percent in Trustworthy Accountability Group (TAG) distribution channels this year, compared to the industry standard. That’s according to the latest annual report by ad infrastructure consultancy The 614 Group, a followup to the initial analysis released last year at this time, which found
TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again Read More »
