Invention

“Super wolf blood moon” is a media and SEO invention — Quartz

There is no such thing as a “blood moon.” It’s mostly a media invention, driven largely by efforts to get readers to visit news websites—through a tactic known as “search engine optimization”—that likely began thanks to nonsensical apocalyptic “prophecies” promoted by a handful of fringe Christian pastors and writers in 2014. It’s not clear who …

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Here’s Why Reinvention Will Win Over Invention in 2018

Technology has induced an ever-present fear of disruption among major players in every industry, accelerating the push for innovation. Significant investments of time and energy are spent in search of the next best invention, but sometimes a new invention is the wrong goal to chase in the effort to innovate. Invention is about creating new …

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This Amazing New Invention Is Going to Completely Change the Way You Feel About McDonald’s

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.    Those who write fascinating books about sales and marketing call these things pain points. I suffer from severe pain points when I read most books about sales and marketing. But there are certain things about a …

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