inventory

Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns

Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns

Earlier this year, Google teased several updates for Local campaigns. The new features, including new Maps inventory for Local campaigns, are rolling out over the coming weeks. Shopping campaigns are also getting updates for brick-and-mortar promotions and optimization. Why we should care. Some 90% or so of retail sales still happen offline. From store visits …

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