Star Wars: Jedi Knight II – Jedi Outcast launched today on Nintendo Switch and PlayStation 4. This is a re-release of the 2002 PC, Xbox, and GameCube adventure that doesn’t include the multiplayer. But that’s not the only thing developer Aspyr left out of the Switch and PS4 ports. The studio also didn’t include the […]
Jedi Knight II doesn’t have inverted look controls on Switch … yet Read More »
Stand out, get noticed and engage your audience with the inverted triangle principle To attract an audience’s attention, start with the end in mind. Brands embracing a content marketing strategy should study one of journalism’s key models: the inverted pyramid. This storytelling approach states that the most important elements of a story must come first,
Applying the inverted triangle principle to content marketing Read More »
Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. Don’t hold back; tell the complete story in the first paragraph. Even online, this writing style holds up pretty well for some types
writing content with the inverted pyramid style • Yoast Read More »
Posted by Dr-Pete If you’ve been searching for a quick hack to write content for featured snippets, this isn’t the article for you. But if you’re looking for lasting results and a smart tactic to increase your chances of winning a snippet, you’re definitely in the right place. Borrowed from journalism, the inverted pyramid method
Content for Answers: The Inverted Pyramid – Whiteboard Friday Read More »
By now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher. Why? Facebook sponsored posts with high engagement rates get assigned high
The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score Read More »
