IoT

These 6 Statistics Will Show You Why You Need the IoT

The Internet of Things (IoT) helps drive a reliable mode of interaction with customers, providing real-time insights to help streamline operations and make for greater personalization in the consumer experience. As a result, understanding the IoT is crucial for retailers, entrepreneurs, and business owners. While the usefulness of connected devices is nothing new in and

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Google short videos, AdWords scripts & IoT for local search

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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6 ways IoT will make local search for SMBs scalable

In an age of artificial intelligence (AI), the Internet of Things (IoT) may seem like yesterday’s news, but, of all the technologies currently developing, it has the greatest potential for near-term changes that affect local search. While it remains murky how AI will benefit agencies, IoT is reaching a critical point in adoption and maturing

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