IRI

Pinterest taps market research firm IRI to measure offline sales lift

A little over two years ago, Pinterest announced a partnership with IRI, the global market research company, to measure the impact of ad campaigns on in-store sales lift. While it’s apparently taken until now to fully implement, now that the capabilities are in place, advertisers will soon be able to determine which campaigns and creatives …

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IRI Launches In-Flight Measurement Optimization Solution for Increased Speed in Obtaining Real-Time Campaign Insights

CHICAGO–(BUSINESS WIRE)–Apr 23, 2019–IRI ®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced the launch of the IRI In-Flight Measurement Optimization solution, which seamlessly combines two analysis methodologies to provide CPG manufacturers and retailers with the industry’s earliest, fastest and most accurate real-time, purchase-based insights into ongoing …

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IRI Unveils Campaign Conversion Feed to Power In-flight Programmatic Campaign Optimization

CHICAGO–(BUSINESS WIRE)–Jan 9, 2019–IRI ®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced IRI Campaign Conversion Feed, a solution that links Demand Side Platforms (DSPs) with IRI’s industry-leading, purchase-based audience data assets to allow CPG manufacturers and retailers to optimize their programmatic advertising campaigns while they are …

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