The martech and ad tech industries love to talk about real-time. The context doesn’t matter — regardless of the circumstances, real-time must be better than delayed. Right? The allure of real-time makes sense. We operate in real time these days, at work and at home, answering calls and emails as they come in, fighting fires […]
Why real-time attribution is (mostly) irrelevant, and what to do instead Read More »
Consumers no longer tolerate aggressive sales tactics. The internet has exposed slimy sales techniques, making transparency and trust necessary ingredients for successful marketing. The world is moving toward a customer-centric focus, and companies unwilling to make this transition will be left behind. HubSpot (NYSE: HUBS) is one company at the frontier of this movement. It’s
I don’t know about you, but when I look back five years, I can barely recognize my life. That was two homes, one marriage, two startups, one puppy, four tropical vacations, and one office ago. It’s incredible how fast life moves in the digital age — so swiftly, in fact, that it makes me wonder
This Former Google Employee Says The 5-Year Plan is Irrelevant (Here’s Why) Read More »
