Microsoft’s Edge announced on Twitter Friday that an implementation of Safari’s Intelligent Tracking Prevention (ITP) is now shipping in its staging (Canary) nightly build for minor tweaks before going into production. The latest version of Edge will include Safari’s Storage Access API which enables third-party widgets on your site to function properly. With Safari’s most […]
John Wilander, Apple Webkit engineer and architect of Safari’s Intelligent Tracking Prevention (ITP) solution, said Wednesday that Chrome’s new approach to privacy and cookie handling will do little to stop trackers. Google announced Tuesday that it is changing the way its Chrome browser handles third-party cookies and will more aggressively aim to limit fingerprinting. It will
Safari’s ITP lead on Chrome’s tracking prevention: It ‘has a long way to go’ Read More »
We all want to stay protected on the internet, and big tech companies are trying to strike a balance between supporting user privacy and giving businesses the ability to better understand users to target relevant advertisements. The most recent update of Safari features Intelligent Tracking Prevention 2.0, or ITP 2.0. This security measure uses machine
Smart Insights Alert: How will retargeting be affected by changes to iOS11 and macOS High Sierra Safari users? Apple is making massive waves again, this time in the advertising industry (but not in a good way for digital marketers). Apple has introduced ITP – Intelligent Tracking Prevention – for those using their Safari browser, a new
