What is ITP2.1 & What Does It Mean for Digital Marketing?

What Is Intelligent Tracking Prevention 2.1 (ITP2.1)? Apple’s Intelligent Tracking Prevention 2.1 (ITP2.1) limits the length of client side cookies to seven days. In short this means a Safari user that visits your site today will be viewed as a new/separate user if they don’t directly interact with your site within the next seven days. …

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