If you work in a business setting, you’ve probably heard, or even used, at least one of the many cliche business terms that float around most offices. From bosses strategizing on how to get the “biggest bang for their buck” to a coworker sending you a slightly passive-aggressive email that starts with “Just a friendly […]
The Most Hated Business Jargon & Corporate Buzz Words Read More »
The way people find a lawyer has changed over the past 15 years. According to a FindLaw survey, in 2005, 65 percent of survey respondents said they would ask a friend or relative when trying to find a lawyer, and seven percent said they would search on the internet. In 2014, 38 percent said they
Going Beyond Marketing Jargon to Discover How SEO Helps Law Firms Read More »
Before anyone can start to perform search engine optimisation and fully understand what you are dealing with, you need to first understand the terms and jargon that comes with it. Here is a definitive SEO jargon buster to help get you started. A Alt Text /Alt Tag /Alt Attribute – An Alt text/tag or attribute
I don’t really swear in my cartoons. I’ve very very occasionally used mild language, but in my experience if you have to use profanity to sell a joke, the joke wasn’t that good to begin with. I have to admit, I struggled with this cartoon a bit. “Damn” isn’t really swearing by most accounts, but
Peterson Decided to Dispense with the Business Jargon and Get Right to the Point Read More »
Twitter Facebook Google+ WhatsApp LinkedIn Pinterest Email If you are a newcomer to the world of websites and digital publishing and you are hoping to make it big, to drive user numbers and page impressions and the revenues that are associated with that, then you are entering a very exciting and rapidly changing space. Such
Unpacking the jargon for digital newcomers : Augusta Free Press Read More »
The idea of email marketing is simple enough: send out email campaigns to drive engagement and generate sales of your company’s products and services. Once you dive into it, though, the terminology can quickly become overwhelming: blacklists, bounce rates, list segmentation, and much more. Whether you’re researching how to do your own email marketing or
To the average small business owner and employees, the topic of cybersecurity can be challenging to understand, owing to the jargon-laden nature of the field. But, this need not be the case for you. While the cybersecurity industry is filled with jargon and buzzwords that can hinder understanding for those outside of IT, small business
10 Examples of Cybersecurity Jargon Translated for Small Business Owners (INFOGRAPHIC) Read More »
One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice. “Voice” sounds high-minded, doesn’t it? More suited for the literary world rather than the business world? But tone of voice just refers to how you sound in your writing. In marketing, your tone of
Ann Handley on Why Jargon Can Be Detrimental to Your Brand Voice & Tone Read More »
Lists of business jargon are a dime a dozen. To make this one worth your time, I’m going to: Create a comprehensive list of words and phrases encountered in everyday business writing Suggest better alternatives so you can add meaning and persuasive power to your blog posts This means that you will be understood, create
The biggest challenge in marketing is not budget, nor is it the reach-to-frequency rate. It’s the words we use, and how we go about using them. Words matter. In fact, they matter tremendously. I just had a coffee with an “MSP”. Do you what that is? Well, every MSP thinks that phrase is a common
