Monsanto’s former Director of Corporate Communications Jay Byrne, president of the public relations firm v-Fluence, is a key player in the covert propaganda and lobbying campaigns of the world’s largest agrichemical companies. Emails obtained by U.S. Right to Know, posted in the UCSF Chemical Industry Documents Archive, reveal a range of deceptive tactics Byrne and […]
Jay Byrne: Meet the Man Behind the Monsanto PR Machine Read More »
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Jay Acunzo is a rare beast. In a world full of marketers addicted to quick wins, no-brainer hacks and next-big-things, he’s the oddball who pauses to consider what’s really going on here. To advocate for the slow game. Against an endless parade of ego-pumped pseudo-gurus peddling magical formulas, he’s the guy with the awkward questions,
Intuition beats best practice: An Interview with Jay Acunzo Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In a post published last December on Convince & Convert, this week’s guest on Marketing Smarts, Jay Baer, wrote, “Social is foremost a philosophy, not a set of behaviors.” Of course, when you read that sentence and consider the title
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jay Baer is a well-known digital marketing strategist, a sought-after speaker, and a best-selling author. He founded Convince & Convert, and has consulted with more than 700 companies on digital marketing, including Caterpillar, Nike, and Billabong. Fast Company magazine named
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jay Baer, president at Convince & Convert, is a New York Times bestselling author (Youtility), marketing consultant, and keynote speaker. He also co-hosts the Social Pros Podcast, interviewing social media professionals about their day-to-day work. I invited Jay to Marketing Smarts
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Fully 80% of companies say they deliver outstanding customer service, but only 8% of their customers agree. Clearly, there’s a disconnect somewhere, and it’s costing companies millions. Jay Baer aims to help organizations get customer service right. He is the founder
Digital marketing blogs may be numerous, but I find them still to be critical. I’ve been in digital marketing for over 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn, you die. Period. Members of the Convince & Convert team
As marketers, we’re always on the lookout for the next great thing to help propel our campaigns to profit and attract more of the right buyers. At the same time, while we’re obsessed with the thought of “doing something different, something creative” to reach our objectives, we’re not always sure about where to start. We’re
How to Scale Creativity for Exceptional Marketing With Jay Acunzo Read More »
December 6th, 2017 I love Slideshare. The “YouTube of presentations” was at one point the number one destination for business owners and managers. It sported better demographics and site visitor loyalty than even LinkedIn. It was one of the top 100 most visited websites on the planet. Maybe that’s why LinkedIn bought it for $119
Has LinkedIn Ruined Slideshare? | Jay Baer, Convince & Convert Read More »
