Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Like many of us, I’ve led brainstorming sessions and adhered to the traditional “rules” of brainstorming: “Don’t criticize anyone’s ideas” and “Get as many ideas up there as possible and worry about quality later.” The problem is that although this […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jonah Berger is an associate professor of marketing at the Wharton School of Business at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in the New York Times,
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In Bram Stoker’s Dracula, the unfortunate Dr. Seward expresses a fervent wish to research the motivations of mentally ill patients in his care: “Had I even the secret of one such mind, did I hold the key to the fancy of
