Journalism

Want to be Trusted? Here’s a Crash Course in Brand Journalism

If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Real journalism is about building an audience by telling true stories. “Your content needs to meet journalistic standards if you want it to be taken seriously,”

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Goodbye, Facebook traffic. Welcome back, SEO, we missed you? » Nieman Journalism Lab

“We are not interested in talking to you about your traffic and referrals any more. That is the old world and there is no going back.” That, allegedly, was Campbell Brown, Facebook’s global head of news partnerships, last week. The comments align with what she said in part at a Recode conference in February: “My

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Guide to Advertising Technology – Columbia Journalism Review

Photo: Adobe Stock Executive Summary Advertising technology has built a massive technical infrastructure. The technology and motivations of advertising undergird the economy of the internet. News sites are no exception. The information we seek about our world is underpinned with, and shaped by, advertising and its needs. Journalists need to know more about these technologies,

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Journalism Is Dying and Content Marketing Is Taking Its Place (I Know Because I Do Both)

Spin is spin, even when it is written by journalists. (Image: scyther5 / iStock / Getty Images Plus) Stories like this can’t be found in corporate media! Make a tax-deductible donation to Truthout by clicking here. I first started writing articles when I was a teenager, as one of the ways I could contribute to

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