The journey to the inbox is just that – an adventure, not just a destination. Deliverability is hard; it’s part science, part dark arts, and full-time Read More
Journey
Customers have a lot in mind when they land on a website to purchase a product or service. Some expect to find the product they have Read More
As you know, we’re in the middle of awards season. Oscars. Grammys. Golden Globes. All fine trophies to be had. But my favorite kudos, of course, Read More
Everyone is sick of surveys - and for good reason. It’s hard to buy so much as a cup of coffee without receiving a survey Read More
In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written Read More
Contributor and SMX speaker, Christi Olson, explains how the consumer decision journey is going to drive paid search while organic search’s data push directly to Read More
The B2B purchase journey is a complex one. High-ticket products, a complex value chain, and company bureaucracy are a few of the road bumps in the Read More
Everybody has a story. How you tell yours could make the difference between converting leads and driving traffic in the other direction. One of the most Read More
From mobile devices to chatbots and other intelligent agents, new digital experiences continue to disrupt customer journeys. Leading brands are not just enduring the changes but Read More
Social media has transformed the entire sales funnel on a global scale. Accessed anywhere, anytime – thanks to universal smartphone ownership – the original purpose of Read More