The journey to the inbox is just that – an adventure, not just a destination. Deliverability is hard; it’s part science, part dark arts, and full-time challenge! Getting a better understanding of how over 200 email marketers think about email deliverability, be it challenges, best practices, strategies, and budgets, led to new a report called […]
Takeaways from our DMA Webinar, A Journey to the Inbox – Validity Read More »
Customers have a lot in mind when they land on a website to purchase a product or service. Some expect to find the product they have in mind instantly, while others conduct thorough research before they purchase a product. Well, that’s not all. Some end up being fickle-minded and land with no product at all.
How to Create an Effective Customer Journey Map? Read More »
As you know, we’re in the middle of awards season. Oscars. Grammys. Golden Globes. All fine trophies to be had. But my favorite kudos, of course, are The 2020 Stackies: Marketing Tech Stack Awards. Marketers send in a single 16×9 slide that illustrates the way they think of their marketing stack. We share them all with
Check out Red Hat’s customer journey marketing stack Read More »
Everyone is sick of surveys – and for good reason. It’s hard to buy so much as a cup of coffee without receiving a survey about it, and customers just don’t believe you’re really listening. Be honest, are your surveys really driving change? Exactly. CX teams need to step away from the survey and
Your Customer Experience Journey – A Survival Guide Read More »
In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest posts and sponsored
How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month Read More »
Contributor and SMX speaker, Christi Olson, explains how the consumer decision journey is going to drive paid search while organic search’s data push directly to search engines is going to make a bigger impact this year. Below is the video transcript: Hi, I’m Christi Olson, the head of evangelism for search and Microsoft advertising. 2020
The consumer decision journey will drive paid search in 2020 Read More »
The B2B purchase journey is a complex one. High-ticket products, a complex value chain, and company bureaucracy are a few of the road bumps in the path to purchase, both for buyer and vendor. Understanding the B2B customer journey has therefore been a key area of focus for brands, with the aim of pulling together
Everybody has a story. How you tell yours could make the difference between converting leads and driving traffic in the other direction. One of the most effective ways of making a true emotional connection – the kind that earns trust – is to tie your story to the buyer’s journey. What is the Buyer’s Journey?
From mobile devices to chatbots and other intelligent agents, new digital experiences continue to disrupt customer journeys. Leading brands are not just enduring the changes but embracing the disruption—transforming the customer experience (CX) into a more human experience with meaningful customer touchpoints that drive higher engagement and deeper loyalty. What is powering this new CX?
The New Customer Journey: Goodbye Funnel, Hello Flywheel Read More »
Social media has transformed the entire sales funnel on a global scale. Accessed anywhere, anytime – thanks to universal smartphone ownership – the original purpose of social networks has evolved. 10 years ago, people were actively sharing personal updates, thoughts and opinions with friends and family, but today, these platforms have taken on a more
Does Social Media Matter in the B2B Purchase Journey? Read More »
