Note: This is a post from #frontend@twiliosendgrid. For other engineering posts, head over to the technical blog roll. As SendGrid’s frontend architecture started to mature across our web applications, we wanted to add another level of testing in addition to our usual unit and integration test layer. We sought to build new pages and features […]
An E2E Testing Journey Part 1: STUI to WebdriverIO Read More »
Note: This is a post from #frontend@twiliosendgrid. For other engineering posts, head over to the technical blog roll. Across all of our frontend apps, we had, and still have, the following goal: provide a way to write consistent, debuggable, maintainable, and valuable E2E (end to end) automation tests for our frontend applications and integrate with
An E2E Testing Journey Part 2: WebdriverIO to Cypress Read More »
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media
How to Customize Facebook Ads for the Customer Journey : Social Media Examiner Read More »
This is a guest post from Megan Wright at Chamber of Commerce. More and more organizations are competing on customer experience. In fact, it’s estimated that, by next year, customer experience will overtake price and quality as the key brand differentiator. This change has lead marketing teams and customer service teams to drill into how
How Email Automation Can Support a Cross-Channel Customer Journey Read More »
Getting insight into which touchpoints drive the best ROI for your brand To maximize their performance in today’s competitive retail landscape, brands need a single, accurate view of the market with instant insight into consumer purchase behavior. In my second post in this blog series, I’ll look at how the GfK Consumer Journey solution delivers
Network operators remain the largest revenue generators at the center of the tech industry’s value chain. Yet, they are not capturing the true value of society’s digital transformation, despite their central role in creating it. With tremendous pressure from new business models that offer fierce pricing competition, network operators face an increase in the cost
Reimagining the Customer Journey in a Digital World Read More »
‘Hygiene and user experience’ factors may affect a customer’s sentiment about a new product as much as its functional characteristics Technology and consumer durables brands operate in an increasingly demanding retail landscape, characterized by margin pressure, fiercer competition, shorter product lifecycles and heightened customer expectations. To remain competitive in this challenging environment, retailers and manufacturers
The importance of understanding early usage in the consumer journey Read More »
Understand the four key phases of the journey: purchase trigger, search, moment of purchase and early usage Across this series of blog posts, I have explored how the new GfK Consumer Journey Module in our Consumer Insights Engine provides powerful insights on customer behavior for brands in the technology and consumer durables sectors. The Consumer
Actionable Insights Right Across the Consumer Journey Read More »
Product managers have long been part of product marketing teams, but Kerry Bodine, customer experience expert and coach, says it’s time for businesses to consider a new role: Journey Manager. “I would argue that every single thing your organization does influences the customer journey,” said Bodine. Bodine shared her ideas on the journey manager role
Is it time to add a Journey Manager to your customer experience team? Read More »
What is POS? Point of Sales (POS) data tells you what consumers buy as well as when and where they make their purchase. When you calibrate this data with actionable consumer insights, you can maximize its potential in the consumer journey by understanding who the purchasers are, how and why they make their buying decisions.
