Journey

Connecting Data to Map your Customers’ Journey

Every organization wants happy customers! According to Forrester Research1 experience-driven businesses grew revenue 1.4 times faster year-on-year. Happier customers ultimately mean more revenue. We often find companies pay particular attention to individual touchpoints and transactions, and as a result are less informed of their customers’ end-to-end experience. Companies with this siloed vision miss crucial interactions […]

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The TV consumer journey in India

SEO BLOG / Good To SEO

My previous post looked at the purchase triggers in India’s television sector as an example of the insights brands can get from our Consumer Journey module of the Consumer Insights Engine. In this post, we’ll look at how the solution can give brands accurate, actionable information about how and where consumers research and evaluate their

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Welcome Aboard Mailjet’s Next Journey with Mailgun – Email Marketing – SMTP services

Mailgun, Mailjet, News / Good To SEO

I am pleased to announce that we have been acquired by Mailgun. Together with Mailgun, we strengthen Thoma Bravo’s email offering with better experiences for marketers and developers on a global scale. From the beginning, we set out to build a powerful email solution for marketers and developers alike. Since then, our team has worked

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Mapping the B2B Customer Journey

SEO BLOG / Good To SEO

It’s obvious; people who have a positive customer experience will be more likely to spend more with that supplier, pay a premium price for the service, and recommend it to others. B2B marketing – often seen as B2C’s boring corporate sibling – is starting to prioritize this, building better experiences for its customers. Why? Because

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How Wendy’s Innovated the Digital Journey To Improve the Customer Experience

BrandBuildingPro, CEOTrends, customer experience, DigitalMarketingNews, EnterpriseCRMNews, fast food, FutureRetailNews, MarketingNews, meat alternatives, RetailMarketingPro, SocialMediaNews, Todd Penegor, Wendy's / Good To SEO

“Speed and convenience and really driving consistency of operations are core themes,” says Wendy’s CEO Todd Penegor. “You think about how you can continue to drive speed. The digital journey is a big one. How do we drive folks into mobile ordering? How do we drive awareness on mobile ordering? What we do see is

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Using Marketing Automation to Improve the Customer Journey

SEO BLOG / Good To SEO

Today’s marketers wear a lot of hats. They’re content creators and data miners. Social media mavens and email experts. SEO researchers and influencer investors and anything else that they need to be in order to help their brands stand out in the right ways. Just as the digital age has made the customer journey more

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Video Marketing Strategy: The Power of Video During the Customer Journey : Social Media Examiner

SEO BLOG / Good To SEO

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media

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Kibo to Acquire Monetate to Empower Retailers to Personalize and Optimize the Entire Customer Journey

SEO BLOG / Good To SEO

DALLAS–(BUSINESS WIRE)– Together, Kibo, Certona, and Monetate will provide retailers and brands with a more powerful set of solutions to curate personalized customer experiences across channels Kibo, a leader in cloud commerce, today announced it has entered into an agreement to acquire leading testing and optimization provider, Monetate. The acquisition will expand Kibo’s personalization capabilities

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From Dentistry to Design – The Journey Behind Cronin Creations

Small Biz Spotlight / Good To SEO

Not all entrepreneurs start their careers in their industry of choice. Some make massive shifts after learning about a new passion or interest. Such was the case for the founder of Cronin Creations. She left a successful career in dentistry to jump into the design world. Read about her journey and the business she has

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How Marketing Teams Can Use Customer Journey Maps

SEO BLOG / Good To SEO

Annette helps her clients map customer journeys as part of their CX improvement efforts. In this blog, Annette explains how marketing teams can use those maps to align with CX activities and/or improve their own CX-related efforts. *** I’ve been known to say that you can’t transform something you don’t understand. If you don’t know

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