Where are you headed? The choices you’re making, the effort, the sacrifices—where is the destination? We make choices every day about our destination. And because of those choices, we go on a journey. Along that journey, we take risks but we also experience an internal narrative about those risks. And so, destinations, risks (perceived and […]
Marketers, let’s face it: Offering consumers a great experience across their entire customer journey remains a challenge. Despite technology that provides insights, touchpoints are multiplying, marketing channels are still siloed, and customer expectations for a seamless brand experience continue to grow. Consumers want companies to understand them, meet their needs, and protect their privacy. Marketing
Oribi allows you to see each journey through your site to better understand what content engaged your visitors best. You can pin every event in the journey. Pinned events represent your main conversions and other actions you’d like to keep a close eye on. With Oribi, you don’t need any technical coding skills to set
How to Understand Your Customers’ Buying Journeys And Engage Them at Each Touchpoint Read More »
BrandVerity published a study on Jan. 21, 2020 that says 63% of online consumers are unaware of how search engines work. As a result, brands run the risk of impacting their brand perception and customer experience. BrandVerity’s Online Consumer Search Trends report 2020 was commissioned to research over 1,000 US consumers. The report also examines
BrandVerity on How Search Engine Results Will Drive Online Journeys Read More »
Settling into habits can be the beginning of a dangerous routine that will eventually set teams behind. The rapid evolution of more sophisticated marketing technology demands attention, but organizations lacking the agility (or the willingness) to adapt and adopt certain practices will fall behind their competition. It’s easy to develop professional habits — it’s human
Applying agile to deliver better customer journeys Read More »
Today, many consumers expect to have a buyer experience tailored to them. They want to visit your website, find the right content and go with the most appealing offers – They don’t want additional content that is not relevant to them. Personalizing your content journey now is one of the most effective ways to increase
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Customer engagement company Airship launched Airship Journeys, a new interface designed for marketers to drive simple, effective cross-channel engagements. Marketing users can use data models alongside Airship’s real-time mobile data, predictive AI and machine learning to launch cross-channel campaign activities. The low-code solution is expected to address the challenges of using drag-and-drop journey builder tools
Airship Journeys launches to enable better cross-channel marketing Read More »
Customer data platform (CDP) Lytics announced updates to its platform that will allow users to integrate customer journey execution with Salesforce Marketing Cloud (SFMC). Lytics’ campaign orchestration capabilities can now be used across a number of marketing technologies, including Facebook and SendGrid – in addition to the new SFMC integration. The integration between Lytics’ CDP and
Lytics launches Salesforce Marketing Cloud integration for customer journeys Read More »
You probably had your first dose of artificial intelligence (AI) through Steven Spielberg’s sci-fi films that depict robots coming to life and gaining control over the world. Though this is still a distant dream, it wouldn’t come as a surprise if such advancements actually came true in the near future. As the world is moving
How to Use AI to Provide Seamless Email Journeys for Your Customers Read More »
The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding your costs specific to the activities you are doing in marketing, tying those activities to your sales opportunities, and then measuring results.” Rowe says that taking in data on sales prospects and
How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team Read More »
