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Two weeks after Nike’s campaign featuring Colin Kaepernick debuted, the company’s online sales had risen a whopping 31 percent and its stock had climbed more than 6 percent to an all-time high. With Kaepernick, Nike clearly tapped into something powerful—but it didn’t come without risk. Immediately after the ad debuted, it was widely reported that
Here’s why Nike’s Colin Kaepernick gamble wouldn’t work for Under Armour Read More »
Many marketing pundits and talking heads are now asking whether Nike’s “Just Do It” anniversary deal with NFL quarterback-turned-activist Colin Kaepernick is one of the stupidest marketing decisions ever. Is Nike crazy — or crazy like a fox? Given the protests and counter-protests that have surrounded other brands taking political or value-based stands since the 2016
Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid – or incredibly shrewd? Read More »
Former CIA Director Michael Hayden said that he stood with former San Francisco quarterback Colin Kaepernick and other NFL players in the dispute over protests during the national anthem. A viral quote about recent protests staged by NFL players was correctly attributed to Hayden. Hayden, a retired four-star general, who also led the National Security
