Collaboration is critical to the success of any content creation project. If this idea is new to you, then this might be your first content marketing blog post. We all know that collaboration is key to generating quality content. And we do a great job of collaborating early in the work lifecycle, getting everyone’s ideas […]
Humans are visual animals and we learn better from visual information than in writing. So, when I ran across this infographic that maps the keys to success in digital marketing in a single image, I just had to use it. Rather than writing about each element in this map, I thought I’d use today to
13 Keys to Success in Digital Marketing in a Single Map Read More »
Are you getting enough people to register and attend your webinars? Webinars are one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building your webinar audience. Join ON24’s Mark
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We’ve all been in situations where we’ve felt like we were “taking two steps forward and one step back.” That’s exactly what’s happening when you work hard to optimize your advertising and marketing programs, but then realize your customer lifetime value isn’t what it should be. Your hope is that your great product or service will
I recently attended yet another in a long series of professional time management & productivity workshops I have been to over the course of my career. And while each has its own spin, they all promote some version of the same holy grail of an efficient work life: be focused, be persistent–and above all, be
3 Keys to Success From One of the 20th Century’s Lesser-Known Geniuses Read More »
How you can use your user’s content to boost your results The best things in life are free. And user-generated content (or UGC) — which costs nothing — is one of the best marketing strategies available to brands, especially on Instagram. While its user base isn’t as large as that of its parent company, Instagram is
3 Keys to Repurposing User-Generated Content in Your Social Media Strategy Read More »
The three biggest goals of influencer marketing campaigns are as follows, according to a summer 2016 report by Altimeter: Improve brand advocacy (94%); expand brand awareness (92%); and reach new targeted audiences (88%). They’re all valid goals that’ll complement your efforts to increase the bottom line and further solidify your brand as a mainstay in
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