Killing

Miscommunication Is Killing Productivity: 5 Ways to Solve It

business communication, calendar, Communications, Email, feedback, leadership, meeting agenda, meetings, productivity, Project Management, scheduling /

Bad communication isn’t just annoying — it’s expensive. The Society for Human Resource Management reports that companies with 100 employees waste $420,000 every year through miscommunication. For major brands with more than 100,000 employees, that figure skyrockets to $62.4 million. When employees, managers, and executive teams don’t know how to talk to one another, projects […]

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8 Video Marketing Mistakes That Are Killing Your Sales

Content marketing /

Video plays a progressively significant role in marketing and is currently one of the most effective ways of engaging with potential customers and attracting their attention. However, many marketers don’t understand that this approach is a little bit more complicated than simply shooting a video and making it available on the Internet. Video marketing is

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Marketing mistakes that could be killing your sales leads

search engine optimization for dummies, SEO BLOG /

The US Small Business Administration reports that there were 30.2 million small businesses in operation during 2018, representing roughly 99.9 percent of all businesses in the United States. All businesses — but especially small businesses — rely on marketing methods to develop viable sales leads. Unfortunately, failure to generate the right kinds of leads (or any leads

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The Trend Of Killing News Comment Sections Because You ‘Just Really Value Conversation’ Stupidly Continues

search engine optimization for dummies, SEO BLOG /

Over the last year, there has been a tidal wave of websites that have decided to close their news comment sections because the companies are no longer willing to invest time and effort into cultivating healthy on-site discussion. While that’s any site’s prerogative, these announcements have all too often been accompanied by amusing, disingenuous claims

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How Unique Selling Propositions Are Killing Your Word-of-Mouth Marketing

word of mouth /

Even when you’re selling something unique, you need that perfect talk trigger to separate yourself from the pack. #TalkTriggers Click To Tweet When your friend returns from a vacation, he’s probably eager to tell you about his fun getaway. But which story truly sticks with you? That the hotel had an amazing infinity pool? That

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