When you pay taxes, you expect that money to go toward ensuring the greater good of society. Taxes pay for things like roads and hospitals, all of which are mutually beneficial to people from all walks of society. One thing you probably don’t expect your tax money to fund is bailouts for corporations that turn […]
How Corporate Welfare Is Killing Small Businesses Read More »
The recent viral posting of “The Google Manifesto” has everyone in the HR and recruiting community talking (again) about diversity and inclusion in the Silicon Valley. A post written by an anonymous male software engineer at Google has people in an uproar. Specifically, his reference that women don’t handle stress as well as men, and
3 Signs A Company’s “Bro Culture” Is Killing The Business Read More »
Adam Driver’s Kylo Ren will have to struggle with having killed his father, Hans Solo played by Harrison Ford at the end of Star Wars: The Force Awakens. Rian Johnson’s upcoming “Star Wars: The Last Jedi” will see the return of heroes and the rise of new ones but what about the villains? EW has
Ecommerce stores can be difficult to manage. There are many components that have to work in unison to effectively drive conversions. Even when they’re working properly, there are still plenty of things that can go wrong. The website copy may not be compelling enough, the images may be off, or the checkout system may be
5 Mistakes That Could Be Killing Your eCommerce Revenue Read More »
Search engine optimization is both complex and always evolving, making it very difficult for anyone to keep on top of, let alone business managers who have many other duties calling for their attention. But that said, there are some core, common SEO principles that have remained relatively solid over time, some key elements of your website
26 Common SEO Mistakes That Are Killing Your Website [Infographic] Read More »
Words have a way of losing their original meaning over time. Take the word “deadline.” It conjures up images of an old movie with a cynical, chain-smoking reporter hunched over his typewriter in the dead of night, feverishly writing his big story in time to meet the deadline lest he face the wrath of his
Is Bad Deadline Management Killing Your Company? Read More »
Examples of the best brand Instagram accounts and what we can learn from them It’s clear that Instagram isn’t just a social network for posting cool views with filters or the odd selfie anymore. Instagram now has a whopping 700 million monthly active users and has evolved into a platform that can visually represent a brand. There are
As all business owners who operate an ecommerce website know, it can take a while to hit full stride in terms of conversion rate. When results are underwhelming, the first instinct might be to make big changes across the board. What a lot companies fail to realize is that a great deal of buying decisions
4 under-the-radar UX flaws that are killing your conversion rate Read More »
In the ever-changing landscape of digital marketing, it can be hard to truly examine what works—and more importantly, what doesn’t. A great place to start is by looking at the brands at the forefront of the digital marketing world and analyze what worked for them. There is no need to reinvent the wheel. However, there is
11 Companies That Are Killing It with Their Digital Marketing Campaigns Read More »
Do 404 errors hurt SEO? It’s a simple question. However, the answer is far from simple. Most 404 errors don’t have a direct impact on SEO, but they can eat away at your link equity and user experience over time. There’s one variety of 404 that might be quietly killing your search rankings and traffic. 404
The One Kind of 404 That Could Be Quietly Killing Your Search Efforts Read More »
