KnowHow

GrubHub’s “fake website” fiasco highlights the importance of digital know-how – Econsultancy

direct to consumer, Restaurants, SEO, Strategy / Good To SEO

Food delivery service Grubhub found itself under fire after it was reported that the company and Seamless, a subsidiary business, had purchased more than 23,000 domain names to launch microsites for restaurants that it has relationships with. The problem: initial reports indicated that Grubhub did this without permission, a serious charge given that these sites […]

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The Best Tips and Tools to Turn Your Know-How into Digital Sales

They say that knowledge is power, but is that really true? For content marketers, knowledge is only powerful if it can be converted into a product, a service, sales, and a bottom line. So how do you turn content into a money making machine? That’s the million-dollar question. Here are five different ways to convert