Knowing

Our Headlines: Getting Rich and Knowing When to Pivot in Your Small Business

Small Business News /

People start small businesses for many different reasons, but for almost every one of them getting rich is probably one of the top reasons. So, how do you get rich? In this week’s roundup, an article from Small Business Trends CEO Anita Campbell answers this very question. And not surprisingly, the advice Anita provides includes […]

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Measuring Marketing Efficiency and Knowing When to Let Go

Measuring Marketing Efficiency and Knowing When to Let Go

search engine optimization google, SEO BLOG /

Reading Time: 4 minutes A three-point plan to improving marketing efforts Marketing efficiency is all about chasing big wins that come easiest. Focusing on the tactics and channels that drive the most results with the least effort. Most companies have some sort of internal marketing department. Imperative in measuring the company’s marketing efficiency is to

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Is there any excuse for not knowing about GDPR?

blog, breach, cyber education, Cybersecurity, data breach, gdpr, gdpr compliant, infosec, Technology NEWS /

The short answer to this is no there isn’t! There is so much information available online and from companies that specialise in GDPR, which can help you learn about what it is and how you can make sure your company is compliant. GDPR awareness is still low among UK businesses and many are unclear on

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Three Ways To Impress Google Without Knowing Much About SEO

search engine optimization google, SEO BLOG /

And just like that, we’re halfway through 2019 and the technocratic search engine uprising is afoot. We’ve made quantum leaps in index designs for merge factors, storage techniques, lookup speeds — we’ve seen the whole gauntlet of Google algorithmic rollouts, from codename Panda to codename Penguin, RankBrain and beyond, smashing black hat search engine optimization

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Knowing These 7 Secrets will Make Your PPC Campaigns Amazing

Publisher Channel Content, Startup /

Looking for PPC tips and tricks to take your paid campaigns to the next level? I’m going to share my unicorn secrets for improving paid campaigns, and you can use them for Facebook ads, search ads, native ads, and more. All these hacks are totally above board and easy to implement, yet most campaign managers aren’t taking advantage of them. 2019 PPC

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8 Ways You’re Wasting Money on SEO Without Knowing It

search engine optimization for dummies, SEO BLOG /

SEO requires an investment of time – and usually monetary resources – to achieve results over time. Because SEO is a longer-term investment than other digital marketing channels, it can have hidden challenges, issues, and costs. These issues can impact performance and push the opportunity to break even and become profitable on the investment further

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