How do New York Times journalists use technology in their jobs and in their personal lives? Claudio E. Cabrera, a deputy off-platform editor tasked with driving quality traffic from search engines to The Times, discussed the tech he’s using. What are the contours of your job, exactly? I work on S.E.O., which stands for search […]
Lifting Journalism by Knowing What Readers Are Looking For Read More »
Google’s John Mueller believes that there is a lot of opportunity for a technical SEO to learn JavaScript. He said that there is going to be a lot more JavaScript development over the next couple years than in the previous two decades and having that skillset as a technical SEO gives you a competitive advantage
Google Says Knowing JavaScript For Technical SEO Is Of Growing Importance Read More »
May 21, 2012 5 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO). You can pay for traffic using the PPC advertising programs provided by Google Adwords, Yahoo Search Marketing and others.
Knowing Which Is Right for Your Website Read More »
“The machines are coming, the machines are coming!” …the tricorn-hat-clad PPC practitioner shouted as he sprinted up the idealogical tower of his web browser to ring the great bell of Twitter to warn the ignorant of impending invasion. Silly mental image? Yup, so is the concern that automation is always something to be feared when
3 Ways to Automate Google Ads Without Knowing How to Code Read More »
Knowing the demographics in which your small business operates in allows you to better serve the community, as well as figure out the education level of the talent pool available to run your company. In addressing the latter, a recent research carried out by Zippia revealed the most highly educated states in the US. Not
Knowing Your State’s Education Level Gives Insight into your Customers and Talent Pool Read More »
There’s this old saying that’s been passed around and repeated so many times that it has almost lost all meaning. A picture is worth a thousand words. And especially in this modern age of social media and shrinking attention spans maybe that’s true. Instead of typing out a thoughtful comment to a post on Facebook,
On Word Choice and Knowing Your Audience Read More »
More and more eCommerce providers rely on a personalised user experience for their customers. The best example of a wide and far reaching user experience is the fashion industry. There are now 52 seasons a year instead of four which can make it difficult for retailers to know what the next step is to take
Knowing Your Customers Through User Personas Read More »
What’s the solution? Do we need to stop hiding? Not quite. That would mean taking on the additional burden of trying to ‘not hide.’ That takes work. The solution is to change your thinking. Remember your current philosophy? ‘The right thing is to be a good person.’ Here’s your new philosophy: ‘I am flawed, weird,
Knowing this will make you give less of a f*ck about what others think – Red Lemon Club Read More »
Hackers are always coming up with new sophisticated phishing schemes to steal any personal information they can. Hackers want to gain access to your email because so much of valuable personal information can be found there. Case in point: Earlier this month, there was a pretty serious phishing attack that targeted Gmail users. As NBC News reported: The
It used to be that you mentioned a “home-based business” and people thought about little old ladies going door to door selling Tupperware. Today, the idea of what home-based businesses can be has expanded and the power of the internet, cloud computing and changing business cultures means almost any business can be managed from the
Knowing These 8 Secrets will Save You Money in Your Home Business Read More »
