Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s knowledge graph. Here is a quick intro. What is the knowledge graph? A very simplistic explanation is that it is an encyclopedia for machines that they can understand and use independently; think Wikipedia […]
Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands Read More »
Before I began writing at HubSpot, I worked at two small businesses. Really small. Both had fewer than five employees. Honestly, any time “SEO” was mentioned the whole team got anxiety. There was no SEO expert — or even an employee who had vast experience in it. Marketing teams who lack knowledge in SEO often
The Plain English Guide to Google’s Knowledge Graph Read More »
With more and more people noticing Events being displayed in the Knowledge Panel (not always correctly) there is a rise in incorrect information being written that assumes Events and Exhibitions being displayed are equal. Putting spam events aside there are subtle differences to Events and Exhibitions. The Difference Between Events & Exhibitions Although
Subtle Differences of Events & Exhibitions in the Knowledge Panel Read More »
If any one person could be identified as the main driver behind Small Business Saturday, it’s Susan Sobbott. At the time she was the President of American Express OPEN. It was her vision, leadership and energy that got it off the ground and made it a rousing success from the first year. The daughter of
Small Business Saturday Quiz: Test Your Knowledge Read More »
Project Cortex: Microsoft’s Bold Play To Help Optimize Corporate Knowledge Microsoft unveiled a significant new addition to its Microsoft 365 productivity suite today (November 4th) code-named Project Cortex. In private beta now, and expected general availability in the first half of 2020, this enhancement is designed to address a perennial challenge for enterprises: surfacing and
Microsoft’s Bold Play To Help Optimize Corporate Knowledge Read More »
July 2, 2018 NOTE: Please use these links to catch up on the previous posts in the series: Article 1 / Article 2 / Article 3 / Article 4 / Article 5 By: Denica Masby & Cindy Krum At MobileMoxie, we believe that Mobile-First Indexing represents a fundamental shift in how Google organizes information and processes queries. Further, we speculate that
How Language Impacts Mobile-First Indexing & Knowledge Graph (4/5) Read More »
Rising video app TikTok has been found to be turning selected user videos into paid ads, without those users being compensated, or even being aware of such. Source link
TikTok's Turning User-Submitted Content into Ads, Without User Knowledge Read More »
With the global e-learning market expected to reach 400 billion dollars by 2026 more people are opting for online courses to raise their game. This has opened opportunities for those who can cash in on their knowledge by creating valuable online learning materials. As Onlinecoursereport.com explains, selling your knowledge or other products online can get
Sharing Your Knowledge Online Offers Lucrative Opportunities Read More »
How well do you know marketing trends? How versed are you in media use, consumer preferences, Super Bowl spend? To test your knowledge, visual designer and self-described “data enthusiast” Olivier Ballou created this custom interactive quiz for MarketingProfs. Olivier has created other quizzes—trend-guessing games he calls “Storylines“—to help people test their assumptions about historical trends.
That box is what Google calls a “knowledge panel,” a collection of definitive-seeming information (dates, names, biographical details, net worths) that appears when you Google someone or something famous. Seven years after their introduction, in 2012, knowledge panels are essential internet infrastructure: 62 percent of mobile searches in June 2019 were no-click, according to the
Google’s Knowledge Panels Are Magnifying Disinformation Read More »
