KPI

KPI Cheat Sheet for 4 Specific Brand Goals

Measuring the value of PR and marketing efforts on social media continues to be a pain point for many communicators. In the broad strokes, most measurement initiatives proceed in three stages. First, you need to define the goal, then you need to determine the key performance indicators that align with those business goals. Finally, you […]

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

SEO BLOG / Good To SEO

Posted by Alan_Coleman Is your website beating, meeting, or behind the industry average? Wolfgang Digital’s 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business’s online

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