Metrics are your marketing scorecard, which is why you need to ensure you’re tracking the right ones Metrics are the ‘scorecard’ of your digital marketing work. When these metrics, also known as key performance indicators (KPIs), are moving upwards, you’re winning the marketing game. When they’re trending downwards, you’re on the losing team (at least […]
“My Favorite Murder was the favorite podcast of 327,676 people on Spotify in 2018. Careful, one of them might be behind you.” That is one of the many eye-catching, social sharing, earned-media nuggets that Spotify gleaned from its listener data and shared as part of its 2018 “Wrapped” campaign that included digital, social, and out-of-home
5 Creative Ways to Use Data (beyond measuring KPIs) Read More »
In today’s low-attention economy, site engagement can be considered an indicator of your website’s success. Content engagement metrics are important because they show how your content strategy aligns with user interest. Furthermore, customer engagement is related with overall profitability, as engaged users are more likely to buy, become repeat customers, and share the product/service with
Measuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working —
When tracking online sales in ecommerce, it’s easy to get caught up in vanity metrics, metrics that don’t really tell you much about how your online sales are performing. Impressions, clicks, and those other shiny looking metrics might look amazing on your Google Analytics reports, but they ultimately give you zero depth into what the
4 Ecommerce Success KPIs That Are Critical to Growing Your Online Store Read More »
If I say “social media engagement” metrics, what comes to your mind first? Most likely it will be likes, comments, and shares. While these certainly are high-level indicators of content engagement, and (presumably) the effectiveness of your social media efforts, they are far from the only metrics you should consider. This section will help you
200degrees / Pixabay You use email marketing to engage customers and boost sales, but how do you know your campaigns are effective? Is email helping you achieve your goals? Are you reaching your readers? Are your emails getting opened? The only way to know for sure is to measure your key performance indicators (KPIs). What
There’s no lack of data to track. Marketers don’t struggle with not having enough data. They struggle to pull the insights from the data already provided. To help guide you, let’s dive into the big picture of business conversion metrics to help you determine the best KPIs to track. 1. Revenue Revenue is the lifeblood
15 Important Conversion Metrics & Business KPIs You Should Track Read More »
Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels and every channel requires different strategies and tactics. Many of these channels deal with content. In the SEO world, you may have heard the phrase
Your Guide to Picking the Right KPIs for Content Read More »
Content key performance indicators (KPIs): they will make or break your content marketing efforts. Why? Because when you do not consider the content KPIs that will go into your ongoing reporting – and ultimately your overall content strategy – you can make errors in judgment that ultimately will doom your content marketing (and SEO) efforts.
