Labs

IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs

A-From MTT, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying, video /

IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive Media Interface Definition) specifications to support interactive video ads and give publishers more control over their video ads offerings. Why we should care The new SIMID specifications will enable a “player-centric” model that gives playback control […]

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Content Optimization: Revisiting Topic Modeling, LDA & Our Labs Tool

SEO BLOG /

Posted by randfish Many times as SEOs, we think about the "on-page optimization" process as simply following the best practices for placing our targeted keywords (and possibly, some variations of them) on the page. My previous blog post about Perfecting Keyword Targeting covers this in some detail. But, we also know that search engines aren’t

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How Houston-based Edgy Labs is staying one step ahead of Google

search engine optimization jobs /

Where’s the best place to hide a dead body? According to Alexander De Ridder and other search optimization experts, it’s on the second page of Google where no one ever goes. Jokes aside, search engine optimization has become a serious business as people have pivoted from making their own decisions based on knowledge acquired or

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Senior Digital Marketing Manager – Peapod Digital Labs

search engine optimization salary, SEO BLOG /

Browse the Aisles As an integral part of the eCommerce Marketing team, the Paid Media Manager is a digital marketing ninja, leading a team of experts. In this role, you will develop and execute the strategy for 3 key digital marketing channels: Social Media, Display Media, and Affiliates Program.  Reporting to the eCommerce Acquisition Lead,

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How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems

A-From MTT, Blockchain, Channel: Martech: Advertising, GDPR - General Data Protection Regulation /

The new privacy blockchain proposal — announced last week by the Interactive Advertising Bureau’s Tech Lab in conjunction with identity resolution provider LiveRamp — could solve one of the biggest problems of consent management. Background on the TCF and the Big Issue. In early March, the Interactive Advertising Bureau (IAB) Europe unveiled its Transparency &

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#MarketingMinds Interview with Shane Hebzynski from 3 Cats Labs

Goal setting and evaluation, startup marketing /

The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Shane Hebzynski My name is Shane Hebzynski and I’m transitioning from being a General Manager for Bangkok-based X2 Global Media into my own marketing business that is based out of Singapore. LinkedIn |

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IAB Tech Labs launches blockchain-analysis pilot program

A-From MTT, Blockchain, Channel: Martech: Advertising /

It seems like every other day a new startup is claiming it can cure the woes of digital advertising with blockchain — while doubters point to the technology’s limitations. To help sort the wheat from the chaff so some real baking can occur, the Interactive Advertising Bureau (IAB) Tech Lab announced this week that its

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Marketing Day: Gartner releases first Magic Quadrant, IAB Tech Labs launch blockchain-analysis & more

Channel: CMO Zone, Marketing Day /

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

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Marketing Strategy – Why Real-Time Data Is Not Fast Enough Anymore: Tim Hayden of Zignal Labs on Marketing Smarts [Podcast] : Marketing Podcast

Email Marketing, market research, Marketing Strategy, Metrics & ROI, SEO BLOG, Social Media /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Big Data,” “small data,” “real-time marketing,” “data-driven marketing”—if you were to string together the terms marketers use to describe how they use data, the result would read like a Doctor Seuss book. But whatever you call it, using data to

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IAB Tech Lab’s new draft OpenRTB 3.0 is designed for the future of advertising

A-From MTT, Channel: Martech: Advertising, SEO BLOG /

This week, the Interactive Advertising Bureau (IAB) Technology Lab released for comments a new draft of its OpenRTB framework that is designed to potentially handle entirely new forms of online buying and selling. The Lab describes version 3.0 as “a major [over]haul of the real-time bidding framework,” noting that it improves security in the ad supply chain

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