In Parts 1 and 2 of this B2B blog series, we discussed how to effectively use different channels for your B2B efforts as well as how to build your audiences, then segment and leverage the right content for mid-funnel remarketing and your overall nurture program. In the last part of this series, we are going to […]
The 2018 guide to B2B sales, Part 3: Use CRM data for lasting benefits Read More »
A couple of months ago, my daughter sent me a link to a place in San Francisco that I just didn’t have a name to describe. Some might call it a museum. Or maybe it was a pop-up experience? To me it looked like attending a toddler birthday party while on ’shrooms. I’m talking about
How Brands Use Pop-Up Experiences to Make a Lasting Impression Read More »
Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS (software as a service). “I’ve lived and learned what it takes to drive customer acquisition, identify cross-sell opportunities and maximize retention,” says Agrawal. The CMO says his background spans all different levels of business
Writing copy is hard work. With all the effort put into your writing, the last thing you want to do is rewrite the same topic a month from now. This is where evergreen content comes in to play. In today’s fast-paced world, it’s reassuring to know solid, timeless information is still in demand. Informative content
Evergreen Content: Maximizing Your Copy For Long Lasting Effect Read More »
