Launches

DoubleVerify launches CTV certification program to help curb ad fraud

The ad authentification and measurement platform DoubleVerify has launched a certification program for the connected TV (CTV) programmatic ad industry, aiming to reduce ad fraud and invalid traffic (IVT) across the CTV space. To receive DoubleVerify’s CTV Targeting Certification, ad tech platforms must be able to demonstrate their ability to prevent fraud and IVT using …

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Cloud Communications Provider Melrose Labs Launches

Melrose Labs, the newly launched cloud communications provider, have commenced rolling out the first wave of their communication services for voice and messaging. The company expects to be a significant challenger in the market through its broad range of crucial communication services for businesses of all sizes. The service portfolio of the start-up Melrose Labs …

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Merkle launches digital advertising solution for retailers to monetize their customer data

This month, performance marketing agency Merkle launched New Stream Media, a service aimed at helping retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The need. The offering stemmed from the “consistent conversations around data” that Merkle found it was having with its …

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Lead to Conversion firm launches senior division – Products

News > Products Lead to Conversion has created a new division specifically aimed at helping senior care companies with their website building, search engine optimization and other marketing tasks. Lead to Conversion Senior Living will offer clients the latest in machine learning and search engine algorithm knowledge, ensuring that their brands and facilities land in …

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Brightcove launches all-in-one video campaign app

Brightcove, a cloud solution for managing and monetizing video content, has released Brightcove Campaign, a video campaign app that lets marketers create, manage and analyze their video demand generation campaigns all in one tool. The new solution comes with analytics and benchmarks so that marketers can compare their campaigns to industry standards. It also provides …

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Group Nine launches ‘Sparkle Ads’ test for e-commerce brands on the Sparkle platform

Group Nine announced Friday it is launching Sparkle Ads, a custom, rich media, e-commerce ad product. The format builds on the capabilities of the Sparkle platform — a mobile-first publishing platform geared toward creating commerce experiences across retailer sites. Group Nine gained the Sparkle platform with the acquisition of POPSUGAR in October. Why we care …

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