Layered

How Military Science Popularized Layered Clothing

Read: Big in Moscow: Combat chic Military research reports—available in Doriot’s papers at the Library of Congress—confirmed that the jacket and its accompanying layers kept soldiers warm in weather as cold as 0 degrees Fahrenheit. The reports also suggested that the jacket system worked well in the rain. Moreover, the tight weave of its cotton […]

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Using Layered Targeting for Display Advertising Success

February 21, 2018 “We’ve tried Display before and it cost a lot of money and didn’t work.” Have you ever heard this from your client when pitching Display? When I hear this, I get bubbly all-over with excitement before extrapolating on the advanced targeting features Google offers for advertising on the Display Network. We know

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