Marketing Strategy – Capitalize on the Culture of Laziness: Five Subscription and DTC E-Commerce Trends for 2020 : MarketingProfs Article
Subscription and direct-to-consumer (DTC) e-commerce is booming, fueled by the social-driven economy, consumer demand for convenience, and a culture of “I want it now.” Between April 2014 to April 2018, the industry underwent 890% growth, surging over 200% annually, on average. That growth has translated to big money: Subscription sales skyrocketed 4,461% from 2011 to […]