As marketers, we’re often consumed with generating leads, and rightfully so. More leads mean more possible customers, and more customers mean more revenue. But with all our focus on lead generation, we forget about something that is just as important, if not, more. It’s called “demand generation.” Are you intrigued? Are you confused? Don’t worry; …
Email Marketing Tactics That lead to Demand Gen Success Read More »
The COVID-19 pandemic has naturally made venture capitalists more cautious. Pitchbook analysts estimate that in the first quarter of 2020, the number of venture deals made in the 10 largest countries in Europe almost halved compared to the same period in 2019, from 1363 to 692, although the total investment by VCs grew by 8%. …
How the growth of SAFE investments can lead to a collapse of the startup market Read More »
After sending four rovers to Mars — with a fifth scheduled to launch in July — NASA announced on Thursday a contract for putting its first wheeled robot on the moon. Astrobotic Technology Inc. of Pittsburgh won a $199.5 million contract to deliver the robotic explorer to the moon in late 2023. The price includes …
NASA Needs to Find Ice on the Moon. This Rover Will Lead the Search. Read More »
Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options. This new functionality allows advertisers to create retargeting audiences of users who have Video Ads or interacted with Lead Gen Forms. It will be rolling out into accounts over the next month. Why Engagement Retargeting Was Needed for LinkedIn One of the harder parts …
LinkedIn Adds Engagement Remarketing for Video and Lead Ads Read More »
Now, more than ever, organizations must depend on digital channels to maintain customer connections and plant seeds for future growth. With face-to-face interactions curtailed and brick-and-mortar venues out of action, teams are adapting to the new normal—full-time remote work, digital-only interactions, and the unprecedented shock of entire industries’ grinding to a halt. Every penny of …
Digital Transformation During COVID-19: How Can Marketers Lead the Way? Read More »
The covid-19 pandemic has shown us how much health care is in need of not just tweaking but radical change. The pressure on global health systems, providers, and staff has already been increasing to unsustainable levels. But it also illustrates how much can be achieved in times of crisis: for example, China and the UK …
Health systems are in need of radical change; virtual care will lead the way Read More »
2020 has taken a turn none of us expected. For us B2B marketers who rely heavily on in-person interactions to connect with clients and drive lead generation, the cancellation of big events and conferences means not only a loss of financial investments but also a longer-lasting loss of potential leads we had hoped to generate …
5 Programmatic Advertising Strategies for Lead Generation Read More »
Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly.
How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy …
How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation Read More »
When you start a business, you put a lot of thought into your conversion strategy and how you’ll garner enough customers to build ROI. But have you put the same effort into creating optimized lead capture forms? Too many marketers overlook the importance of a well-designed contact form and how it affects their conversions. A …
How To Skyrocket Lead Capture Form Conversions (5 Tips) Read More »
Social Media Lead Generation for The Insurance Industry The insurance industry is one of the largest service based sectors in the world. If you run an insurance company or an insurance broker then lead generation strategies are really important to how prosperous your business will become. Let’s face it, leads are the most important to …
Social Media Lead Generation for The Insurance Industry Read More »
