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Email Marketing Tactics That lead to Demand Gen Success

Email Marketing Tactics That lead to Demand Gen Success

As marketers, we’re often consumed with generating leads, and rightfully so. More leads mean more possible customers, and more customers mean more revenue. But with all our focus on lead generation, we forget about something that is just as important, if not, more. It’s called “demand generation.” Are you intrigued? Are you confused? Don’t worry;

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How the growth of SAFE investments can lead to a collapse of the startup market

How the growth of SAFE investments can lead to a collapse of the startup market

The COVID-19 pandemic has naturally made venture capitalists more cautious. Pitchbook analysts estimate that in the first quarter of 2020, the number of venture deals made in the 10 largest countries in Europe almost halved compared to the same period in 2019, from 1363 to 692, although the total investment by VCs grew by 8%.

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LinkedIn Adds Engagement Remarketing for Video and Lead Ads

LinkedIn Adds Engagement Remarketing for Video and Lead Ads

LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options. This new functionality allows advertisers to create retargeting audiences of users who have Video Ads or interacted with Lead Gen Forms. It will be rolling out into accounts over the next month. Why Engagement Retargeting Was Needed for LinkedIn One of the harder parts

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Digital Transformation During COVID-19: How Can Marketers Lead the Way?

Digital Transformation During COVID-19: How Can Marketers Lead the Way?

Now, more than ever, organizations must depend on digital channels to maintain customer connections and plant seeds for future growth. With face-to-face interactions curtailed and brick-and-mortar venues out of action, teams are adapting to the new normal—full-time remote work, digital-only interactions, and the unprecedented shock of entire industries’ grinding to a halt. Every penny of

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Health systems are in need of radical change; virtual care will lead the way

Health systems are in need of radical change; virtual care will lead the way

The covid-19 pandemic has shown us how much health care is in need of not just tweaking but radical change. The pressure on global health systems, providers, and staff has already been increasing to unsustainable levels. But it also illustrates how much can be achieved in times of crisis: for example, China and the UK

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