Once a business is up and running, its biggest challenge is lead generation and/or customer acquisition. You may have heard digital marketing is the best bet, and offers the best value for money when it comes to targeted lead generation – but how, exactly do you go about generating more leads from your online efforts, […]
Top 10 Lead Generation Tools in Digital Marketing [Infographic] Read More »
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By Ronald Kimmons It is a well-established fact that email marketing is one of the most cost-effective marketing methods out there—if not THE most cost-effective. One reason for this is legal requirements have created a certain barrier to entry for email marketers. Gone are the days in which marketers would purchase an email list and
Email Marketing 101: The 3 Things That Your Lead Magnet Absolutely Must Do Read More »
With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. Certain strategies, like content marketing and SEO, are enduring no-brainers that will continue to allow you to thrive in 2018. Others are pushing their way
B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb Read More »
Facebook Lead Ads provide an efficient way for advertisers to generate leads from Facebook, without the need for filling out long forms. Originally introduced in 2015, Facebook has unveiled several updates to Lead Ads, making them a more appealing, effective option. And the revised Lead Ads do generate results – Land Rover, the British Automaker,
Everything You Need to Know About Facebook Lead Ads [Infographic] Read More »
Small businesses in the South led the nation in job growth last month. But that may be one of the only pieces of good news from a recent employment index. Job growth overall among America’s small businesses is continuing a downward trend. According to the November Paychex | IHS Markit Small Business Employment Watch survey this
Small Businesses in the South Lead the Nation in Job Growth, Index Says Read More »
I’m a believer in inbound marketing, because when executed properly it will generate leads, help you acquire customers, and turn up customer engagement. Beyond that, it’s a methodology you can tailor, to some extent, to fit your size. You don’t need to spin up a new marketing arm of your company to get started. But,
9 Steps to Jumpstart Your Lead Generation in 2018 Read More »
Google is bringing new forms of local search to the Google Assistant and Google Home. The company announced it’s working with local home service providers “like HomeAdvisor and Porch.” On any platform where Google Assistant is available, users will be able to ask for contractors (e.g., “Ok Google find me a plumber”). That initiates a structured interaction which
Google brings local lead generation to Google Assistant and Google Home Read More »
Today, digital marketers are required to wear many hats. They can be market analysts one day, and social media consultants the next. What they often struggle with, however, is making sure leads convert into paying customers. In some companies, especially startups, there’s often a severe lack of communication between the marketing and sales teams. Furthermore,
How Social Media can Augment Your Lead Scoring Process Read More »
It’s no secret — social media has invaded every aspect of our lives and changed the marketing landscape forever. Yet despite this, many B2B marketers remain skeptical of social media’s effectiveness as a lead generation tool. Maybe they believe it’s difficult to ascertain metrics for their marketing efforts, maybe they don’t know how to put
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