Lead

Lead Generation in Real Estate: 4 Ways to Grow Your Leads

Lead Generation in Real Estate: 4 Ways to Grow Your Leads

Having qualified, consistent leads as a real estate professional is the lifeline of a successful business. So knowing the best practices for lead generation in real estate is crucial, especially in a competitive, ever-changing real estate market like today. Whether you are looking to grow your leads or need help getting started, this guide to […]

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video-lead-scoring-model

Video Lead Scoring Model | 3 Simple Steps to Implement It

Marketing and sales teams rely on lead scoring to identify high-quality prospects they want to pursue. This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged. As video becomes the content of choice for many buyers, marketers have had to

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Webinar Explores Free Google Platforms to Drive Lead Generation

Webinar Explores Free Google Platforms to Drive Lead Generation

YOUNGSTOWN, Ohio — As more businesses turn to digital advertising campaigns for lead generation and e-commerce, leveraging free Google platforms can help optimize those campaigns for success. In a free webinar hosted by iSynergy and The Business Journal on March 4, viewers will learn about the benefits of analytics and how to use them to

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An agency veteran goes in-house to help build and lead a new PPC team

An agency veteran goes in-house to help build and lead a new PPC team

After working for many years with agency partners to plan and execute paid search, it took T-Mobile US just five months to transition all paid search activities-house. “Bringing the team in house aligns us closer to the business and drives more impactful outcomes to T-Mobile US through paid search activation,” said Natalie Barreda, senior manager

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Four key email marketing practices to lead your business into 2020

Four key email marketing practices to lead your business into 2020 Search Engine Watch

Even though marketing has changed quite a bit over the past decade as new channels and strategies have opened up, there is one method that remains just as effective as ever – email marketing. Email marketing averages a 3800% ROI for both B2C and B2B companies, and 80% of businesses find that it directly correlates

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4 Key Lead Finding Tools to Identify Exceptional Social Media Influencers

4 Key Lead Finding Tools to Identify Exceptional Social Media Influencers

4 Key Lead Finding Tools to Identify Exceptional Social Media Influencers Over the years, I have worked with a number of new social media marketers that get fixated on the wrong metrics. Many of them are preoccupied with pointless vanity metrics, such as likes or shares. More experienced marketers appreciate that traffic to their websites

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