Leadership

Implementing agile marketing experiments lead to leadership buy-in

Too often companies approach agile marketing as a new process for the team, but in reality, there are often substantial organizational changes that need to be made. The companies that do well implementing agile marketing have both elements in play: real agile experimentation on the ground with teams and leadership buy-in. Learning from the ground …

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The Marketing Mentor Podcast: Thought leadership: Find their common problem

The Marketing Mentor Podcast: Thought leadership: Find their common problem

Jun 29, 2011 Ann Siegle, President of Tria Marketing (http://www.triadesignfirm.com/) in Lansing, MI. has recently separated from her partners to embark on her own. She’s enjoying the transition, and in this interview, she shares with us the new vision she has for her business—and how she’s using marketing to make it a reality. With a target market …

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White House cybersecurity chief quits, says leadership is inviting an attack

White House computer security Chief Dimitrios Vistakis gave the White House one helluva resignation notice earlier this week when he quit over practices he dubbed “absurd” including the systemic purging of cybersecurity staff. They say that history repeats itself. Unfortunately given all of the changes I’ve seen in the past three months, I foresee the …

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‘Strategic Leadership’ Leads to a 66% Raise for Microsoft’s Nadella

In its proxy statement, Microsoft announced a significant raise for CEO Satya Nadella. Citing his ‘strategic leadership,’ Microsoft’s independent board awarded Nadella $42.9 million in compensation, much of it in stock awards. Nadella has been instrumental in helping Microsoft transition from a company primarily focused on operating systems and office software to one whose cloud …

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Leadership Harder to Transform Than Products and Platforms

About a month has passed. And I haven’t gotten on a plane. Or gone to a conference.  But I still got the opportunity to speak with Clate Mask. We discussed the two-year transformation his company InfusionSoft went through to become Keap.  I eagerly anticipated this conversation. After all I have known Clate and followed InfusionSoft for …

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