The Content Marketer’s Guide to Thought Leadership
Oprah.
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Leadership
Implementing agile marketing experiments lead to leadership buy-in
Too often companies approach agile marketing as a new process for the team, but in reality, there are often substantial organizational changes that need to be made. The companies that do well implementing agile marketing have both elements in play: real agile experimentation on the ground with teams and leadership buy-in. Learning from the ground
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The Marketing Mentor Podcast: Thought leadership: Find their common problem
Jun 29, 2011 Ann Siegle, President of Tria Marketing (http://www.triadesignfirm.com/) in Lansing, MI. has recently separated from her partners to embark on her own. She’s enjoying the transition, and in this interview, she shares with us the new vision she has for her business—and how she’s using marketing to make it a reality. With a target market
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White House cybersecurity chief quits, says leadership is inviting an attack
White House computer security Chief Dimitrios Vistakis gave the White House one helluva resignation notice earlier this week when he quit over practices he dubbed “absurd” including the systemic purging of cybersecurity staff. They say that history repeats itself. Unfortunately given all of the changes I’ve seen in the past three months, I foresee the
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‘Strategic Leadership’ Leads to a 66% Raise for Microsoft’s Nadella
In its proxy statement, Microsoft announced a significant raise for CEO Satya Nadella. Citing his ‘strategic leadership,’ Microsoft’s independent board awarded Nadella $42.9 million in compensation, much of it in stock awards. Nadella has been instrumental in helping Microsoft transition from a company primarily focused on operating systems and office software to one whose cloud
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Leadership Harder to Transform Than Products and Platforms
About a month has passed. And I haven’t gotten on a plane. Or gone to a conference. But I still got the opportunity to speak with Clate Mask. We discussed the two-year transformation his company InfusionSoft went through to become Keap. I eagerly anticipated this conversation. After all I have known Clate and followed InfusionSoft for
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7 Questions for the Rising Stars of Brand Leadership
Ahead of their interviews on the Brand Leaders Stage, we sat down with them to learn more about their career trajectories, biggest challenges, how they want to change our industry for good, and much more. What’s your proudest accomplishment? James Davies Head of Marketing, UK Commercial Banking, HSBC My proudest accomplishments are in diversity and
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Eyes 5G Edge Computing Leadership
Intel announced it has acquired the Smart Edge platform from Pivot Technology Solutions, Inc., a “cloud-native, scalable and secure platform for multi-access edge computing (MEC).” Edge computing allows data collected by Internet of Things (IoT) devices to be processed and analyzed closer to the point of collection, rather than being sent to far-away data centers.
Why Successful Leadership Requires Humility
Ask a group of people to provide a list of essential leadership qualities and there will surely be a number of traits that show up on everyone’s list. Words like decisive, innovative, agile, and inspiring are just a few examples that likely come to mind. There is one word, however, that might not be immediately
Qualities of Authentic Leadership – Business 2 Community
No one enjoys working with a leader who comes across as fake or insincere. Whether they have a reputation for not following through on commitments, withholding information, or not being sensitive to others’ needs, these leaders will find it challenging to win the trust of employees or build strong relationships within their teams. What is
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