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Monday 25 November 2019, 9:00 am Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Athena Lam will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click
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Duane Schulz speaking during his “Don’t Be Evil: A Framework for Lean Surveillance Marketing” at MarTech East in Boston on Sept. 18. Data collection is rising in the consumer consciousness. With privacy regulations coming into effect around the globe, and stories of data breaches and fines continually hitting the headlines, themes such as informed consent,
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Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years, with B2C companies using analytics the majority of the time. At the same time, identifying the
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See how the principles of lean six sigma, concerned with reducing both variability and waste in operations, can be applied by digital marketing managers. Read more at PPCHero.com Source link
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