Leanplum

MarTech Minute: Zendesk adds sales suite, Leanplum hires CEO

Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. MOMENT OF ZEN. CRM provider Zendesk has rolled out a new Sales Suite tool and expanded its Support Suite offerings. The Support Suite has a refreshed design […]

Mobile marketer Leanplum buys Connecto’s conversational marketing

Mobile marketing firm Leanplum is all about creating relationships between brands and their customers, using in-app messaging, push notifications, email marketing and web push notifications. This week, the San Francisco-based firm added another capability for improving those relationships, announcing that it has acquired AI-powered conversational marketing firm Connecto. Based in Bulgaria, Connecto has developed a

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