Learning

How we used machine learning to measure emotions and fine-tune brand communications

How we used machine learning to measure emotions and fine-tune brand communications

SEO BLOG /

Reading time: 4 mins Emotions are essential elements of brand communication and play a big role in consumer behavior such as consumption and decision-making. Today we know that thinking comes as a rationalisation of purchase which is actually triggered by emotions. Therefore emotions should be integrated to the marketing mix as a predictor of sales […]

How we used machine learning to measure emotions and fine-tune brand communications Read More »

HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering.

SEO BLOG /

Marketers face countless complexities and nuances when it comes to tasks such as attribution reporting, A/B testing and account-based marketing. Whether cobbling together data from different platforms to create a report or spending hours analyzing performance, these challenges can add up to frustrating experiences and under-utilized martech systems. Marketing platform provider HubSpot has added several

HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering. Read More »

Machine learning will free up time to be more strategic with accounts in 2020

SEO BLOG /

Contributor and SMX speaker, Brooke Osmundson, explains how machine learning is changing our account work and why we need to be smarter about layering our campaign assets in 2020. Below is the video transcript: Hi, my name is Brooke Osmundson and I am the associate director of research for NordicClick Interactive. And today I want

Machine learning will free up time to be more strategic with accounts in 2020 Read More »

AWS makes it easier to add machine learning prediction models to your martech tools, dashboards

SEO BLOG /

Amazon is bringing its machine learning capabilities to more business analysts and developers. The company announced Tuesday that Amazon Aurora, Amazon Athena and Amazon QuickSight users will now have access to machine learning prediction models that can easily be integrated into various applications and business intelligence dashboards. “This makes it more straightforward to add ML

AWS makes it easier to add machine learning prediction models to your martech tools, dashboards Read More »

Learning Spanish? Hablamos Today Provides Spanish Immersion Online

Small Biz Spotlight, Small Business Growth /

Language learning programs like Rosetta Stone and Duolingo have helped a lot of people learn the basics of Spanish in recent years. But there’s one thing those programs lack — actual conversations with native speakers through Spanish immersion online. That’s where Hablamos Today comes in. The business doesn’t compete with those programs. Instead, it is

Learning Spanish? Hablamos Today Provides Spanish Immersion Online Read More »

A Digital Evangelist is about Listening, Learning, Sharing and Storytelling

"What Is", Interviews /

I spent this week at Dreamforce. Salesforce created this as its huge annual event in San Francisco.  And, as usual, the event featured non-stop activity. Attendees discover so many things to see. They also find so many people to meet. I found it impossible to get to everything and everyone.  But the event offered a

A Digital Evangelist is about Listening, Learning, Sharing and Storytelling Read More »

12 Ways to Use Machine Learning in Digital Marketing

AI, Artificial Intelligence, automation, Content Creation, Content Curation, conversational AI, copywriting, customer service, Digital Marketing, Email Marketing, Google ads, Influencer marketing, machine learning, Natural Language Generation, NLG, personalization, PPC Campaigns, SEO, Social Media /

Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at

12 Ways to Use Machine Learning in Digital Marketing Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com